HOW TO BUILD A CRAFT BUSINESS

You know how to make. Now learn how to build a business around it

A practical guide for makers, artists and craftspeople who want to turn their skills and creativity into a successful business

Being good at your craft is only the beginning

You can make beautiful things.

You can spend hours perfecting your craft.

You know your materials, your tools and your techniques.

But building a successful craft business requires a completely different set of skills

A ornate porcelain cup with intricate colorful patterns, placed on a matching saucer.

Phil Barnes


Making is your craft

Building a business is a different craft

This book is for you if….

YOU ARE STARTING OUT

You have a craft, an idea or a passion, but don’t know how where to start with the business side.

YOU ARE ALREADY SELLING

You have customers and sales, but you’re struggling to turn your craft into a sustainable business.

YOU ARE A MAKER

You make jewellery, ceramics, candles, textiles, metalwork, woodwork or other handmade products.

YOU ARE CREATIVE

You’re an artist or designer who wants to turn your creativity into a business.

YOU ARE GOOD AT MAKING - NOT SELLING

You know how to make something people love. Now you need to learn how to sell it.

A large, metallic, flower-shaped sculpture with wavy engraved lines, displayed on a wooden pedestal at an art exhibition.

William Lee

Infographic outlining five steps for business growth: 1. Find Your Direction with a compass icon; 2. Build Your Brand with a price tag icon; 3. Find Your Market with a magnifying glass and people icon; 4. Learn to Sell with a shopping cart icon; 5. Build for the Future with a bar chart and arrow icon.

From maker to business owner

45 years of experience. One practical guide

An older man with glasses and a white beard, smiling, is sitting in a room with wooden bookshelves filled with various books in the background. There are large green houseplants in front of him and to the side. A small fluffy dog with white and tan fur is sitting on a table in the foreground.

Gordon Hamme

“ This book is based on my 45 years in business, culminating, at the age of 62 – in a PhD which researched and analysed enterprises in the craft silversmithing industry – businesses owned and run by makers, many of whom are my good friends.”


With 45 years of experience in the craft industry, Gordon Hamme has spent decades understanding what it takes to turn creativity and practical skill into a business.

He wrote How to Build a Craft Business to share that experience with makers who know how to create — but want to become better at building, marketing and selling their business.

PREVIEW THE BOOK

45 YEARS+

Industry experience

PRACTICAL

Real-world approach

FOR MAKERS

Created specifically for craftspeople and creatives

Display shelf holding modern silver furniture pieces with intricate wire designs, wood supports, and candles, in a gallery setting.

Shaun Grace - Water Jug

Madeleine Moore - Candle Holders

How to Build A Craft Business - Paperback
£17.50

This book is based on my 45 years in business, culminating – at the age of 62 – in a PhD which researched and analysed enterprises in the craft silversmithing industry – businesses owned and run by makers, many of whom are my  good friends.

CHOOSE YOUR FORMAT

How to Build a Craft Business - eBook
£7.50

Ready to turn your creative skills into a successful craft business?

How to Build a Craft Business is a practical guide for anyone who wants to start, develop or grow a business selling handmade and creative products.

Drawing on 45 years of experience, this book takes you through the essential steps of building a craft business, from developing your ideas and creating products to pricing, marketing, selling and growing your business.

Whether you’re just starting out or already selling your work, this book is packed with practical advice, useful guidance and real-world experience to help you turn your creativity into a sustainable business.

You know how to make. Now build the business!

A decorative plate with a fish and ocean wave pattern, supported by a silver-colored stand with a textured design.

Take the next step towards turning your craft into a business!

Phil Barnes